Oscar Wants More Cookies
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Hollywood has seen better days. So has its Academy Awards ceremony, who are trying to reach as many viewers as it can.
The recent trend of failing award shows has got the producers of the “Oscars” in a fetal position. People are expecting the show to be just as grimly lit as the other award shows that have been featured so far this year, although show producers have been battling it out with heavy marketing and exposure of various colors.
They’re trying to differentiate the show from the others as well as trying to say “it’ll be good, we promise.” Truly, the show, as well as Hollywood, has been lacking the impedus it needs from viewers. There are more movies out than people are willing to see, let alone care about. While the awards ceremony aims to reach out to the actors who make entertainment possible, people just aren’t as interested as they used to be.
Awards don’t hold the same substantial message that they used to hold back when many more people went to the theaters. People want to see explosions, and sex — thats it. How do you give awards on that basis? Certainly there are great actors who should get their hard-earned recognition. But is all of this attention worth sitting through a long, drawn-out ceremony? Isn’t our dollar vote (going to see the movie, watching HBO, or renting) enough recognition?
Another way to look at the downfall of awards shows is how fast movies come out. You can’t possibly see all of them, let alone to judge them all against each other. Its much easier to do it Super Bowl style: you have a fovorite team, either they win or lose each year. Paying attention to all of these movies and caring about whether they get an award is too much for people who are now too busy playing video games.
It costs $20 to go out and see a movie, actually enjoying it in the theater is a separate value worth less than that. Seeing more than one movie is really having confidence in your local theater. We’re talking about annoying people, high price for candy, etc. Its not worth it; I’d pick my couch any day.
Heres an idea, why don’t they have a serious awards show for video games? Not to go off subject, but developing video games has gotten so bloated how could they not be introducing them into a more mainstream light, such as the Oscars of Video Games? Certainly video games have more retention these days than movies would ever have. Why haven’t they taken gamers seriously? I’ll justify spending the $65 (I include tax paid) for a single video game if the media took my hobbies more seriously. Har, har.
Putting the wild tangent aside, the Oscars cannot compete for viewers as much as they have in the past. I believe they offer a smaller significance to an audience that doesn’t care much about the movies they see. Today, DVD sales are most of the market — then again the only DVDs I have bought were of movies that I’ve already seen, classics, that were on sale at my local FYE for $6. Is this the same for others? Do you care about the awards? Why should you?
If you do tune in on Sunday, February 22nd for the 81st annual Academy Awards hosted by Hugh Jackman.
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